Free Download , by Ann Marie Gorczyca
Free Download , by Ann Marie Gorczyca
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, by Ann Marie Gorczyca
Free Download , by Ann Marie Gorczyca
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Product details
File Size: 1228 KB
Print Length: 164 pages
Simultaneous Device Usage: Unlimited
Publisher: Authority Publishing (August 12, 2013)
Publication Date: August 12, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00EISO0II
Text-to-Speech:
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Amazon Best Sellers Rank:
#780,399 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
It All Starts with Marketing is a marketing book written for the orthodontist. Dr. Gorczyca has been a successful orthodontist for more than two decades and shares many of the secrets of her marketing success in this book.As someone who makes their living as a Marketer, I really appreciated this book for its simplicity. It is well organized, but it lays out 201 marketing tips that can benefit any office. I can imagine many orthodontists reading this book and saying, "Yes, I do this in my practice,but I have forgotten to do this, this, and this!" Dr. Gorczyca provides the framework and guidance to ensure that each office is doing what is needed to help grow their practice. There is even a Marketing Calendar template at the end of the book to help the reader action on what he/she learns when reading this book.I'd recommend this book to residents and experienced orthodontists alike!
Dr. Gorczyca gets it. She gives simple yet (easily) overlooked ideas to provide impeccable service. So many great suggestions. She even provides an implementation guide. Most books that tell you how to make an improvement fail to provide steps for implementation. Not this book.
Great book of marketing ideas in a dental practice! Some obvious and some creative and unique. An excellent resource for any office that wants to grow, attract new patients, retain great ones--and have them refer their friends and families.
This book has lots of great ideas that are easy to implement with little to no cost. Not all the tips are realistic for every provider but there's no reason why you shouldn't be able to use many of the strategies.
I highly recommend this book for any dentist who is looking to increase their patient pool. The marketing ideas are relatively straight forward and easy to implement. Some of the ideas are common sense while others are more thinking "outside of the box." In my mind, if you even get one new patient from this book, it is worth it's weight in gold.
A must have read for any referral based dental business, Dr. Gorczyca's book lays out years of experience and a wealth of knowledge that she shares with everyone. Whether you are a dental startup or a seasoned veteran, you will be sure to glean many pearls from this read. Don't miss out!
A great guide for any specialty practices that depend on referrals. Kudos for Dr. Gorczyca! I know that she practices what she preaches! She has such boundless energy and a disarming personality that break down all barriers. I will try to follow in her footsteps.
Concise, easy read and a ton of information. Highly recommended for all orthodontists!
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